Technical SEO Services

The Elements Of Technical SEO

Performance, crawlability, and indexation are among the important elements of a good SEO for technical purposes. By working correctly on the technical aspects of the website, search engines can crawl and understand the site more easily.

Before ranking a website or page, Google crawls the pages and then indexes them. The use of ensures that this is accomplished accurately.

What are the elements of technical SEO that help build a better site?

Website Performance

• Website speed
• Responsive design
• Accelerated mobile pages (AMP)
• Code bloats

Crawlability Of the Web Pages

• User-friendly website structure 
• Server errors 
• Javascript issues
• Redirection errors 
• High-quality links 

Indexation Of The Web Pages

• Presence of site maps
• Duplicate content issues
• Internal linking structure

Benefits Of Technical SEO

Among the major benefits of technical SEO is its ability to identify the practical issues that need to be addressed and improve search engine visibility greatly.

Professional technical services:

• Help to identify the site areas that need improvement.
• Ensure the website is optimised amid changing search engine requirements.
• Make the website user-friendly.
• Help keep the website secure.
• Improve crawling and indexing by making the website more readable to search engines.
• Build a better website that is faster and easier to use to generate more traffic and increase the likelihood of conversions.

The Technical Search Engine Optimisation Hierarchy Of Needs

The technical aspects work a bit like a ladder. When your site’s lower-level needs aren’t met, the next step becomes difficult to accomplish. Understanding the hierarchy may help.

What is technical SEO hierarchy?

• At the base of the hierarchy comes the “ability to crawl” element. The next element becomes difficult to optimise if this is not addressed or fixed.
• Next comes the “ability to index” element. Search engines must be able to index the webpage.
• “Ability to rank” is the next element in the hierarchy from the base. At this level, it is important to ensure the intent is met.
• The next element is the “ability to share”. As a result, trust and popularity are enhanced for the content.
• “Accessibility” is the next element in line. The user-friendliness of the site is ensured by this element.
• The topmost element in the hierarchy is the “ability to click”. This ensures that the web pages are snippet-optimised to receive clicks from search engines.

Technical SEO Audit Checklist

A technical SEO audit can help generate the best results. We work through a checklist divided into four key categories  – code audit, content audit, performance audit and link audit – to ensure that none of the elements is missed during our evaluation.

Code Audit

• Information Architecture
• Domain level redirects
• Sitemap (XML)
• Meta robots tag
• URL structure
• Canonical tags
• Rich snippets
• Structured data markup
• Secure protocol check (HTTPs)
• Robots.txt
• Code layout
• Broken links

Content Audit

• Duplicate content
• Meta titles and descriptions
• Navigation menus
• Internal linking
• On-page content
• Heading tags
• Image Alt text
• Custom 404

Performance Audit

• Page speed score
• Server response time
• Javascript
• Image size
• Code compression
• Server locality

Link Audit

• Quantity and quality of external links
• Anchor text distribution
• Diversity of links

Prioritising Technical Success! Why Do You Need Technical SEO?

To ensure a positive user experience on your website, the technical side of a website should be prioritised. Technical optimisation is needed to enhance the technical aspects of the website. It is common for one to create more errors due to failing to address these technical issues.

The major elements that are addressed through technical optimisation help to make the website more secure, bring out the best possible content and reduce redundancy levels.

The purpose of technical optimisation is also to prevent the website from competing with its content by deleting duplicate pages and eliminating keyword cannibalisation.

When the technical area of the website is neglected, the ranking ability, visibility, traffic, and conversion rate of the website are adversely affected.

Is Technical SEO A Necessity Or An Option?

There is no doubt that optimising the technical side is essential. Without focused attention on technical grounds, both on-page and off-page SEO are likely to be affected.

Optimising a website’s technical side provides the foundation for its success. Just as a foundation is essential for the construction of a new building, the foundation of a website is the technical aspects that help it run well. Technical SEO is responsible for laying the foundation for a website’s success. It is a necessity and not an option.

Let Reposition Help You With The Technical SEO!

You can count on Reposition to assist you in resolving all the issues with your website if you are seeking technical SEO services. The technical elements are well understood by our team of experienced professionals.

To assist you in understanding the basics that need to be addressed, we will provide you with an in-depth technical audit report.

It is possible to determine the reasons for your website’s slowness as well as the reasons why you are not listed on Google’s search engine results. Let Reposition help you provide your website users with the best possible experience and increase the chances of converting them into potential customers.