SEO Competitor Analysis

What Is SEO Competitor Analysis?

In SEO competitor analysis, the website of a competitor is analysed in detail to gain insight into its strategies and plans. Businesses need to regularly perform this task.

Analysing a competitor’s website in detail is key to finding the areas for improvement on your site. Competitor keyword analysis is an important part of this process. Other elements include the target audience, the website structure, and the website content.

Why Is SEO Competitor Analysis Important In SEO?

For your website to compete with the websites of your competitors, you need to conduct a competitor analysis, but that’s not the only reason this task is essential. 

SEO Competitor analysis is also important for the following reasons:

• Identifying the right keywords. An SEO competitor analysis will allow you to discover the keywords your website is missing, allowing you to use these keywords to improve your rankings against competitors.
• Recognising your main competitors. To identify the most important competitors in the market, a competitor analysis is necessary. It allows you to take a closer look at those working to dominate your market.
• Building stronger link profiles. Links matter; in a competitor analysis, you build a better picture of those with whom your competition has formed an alliance. As a result, you can increase your domain authority by obtaining backlinks from these websites too.

The purpose of a competitor analysis is to identify the strategies that your competitors use to gain an advantage over you.

What Are The Four Critical Aspects Of A SEO Competitor Analysis?

SEO competitive analysis is done to get knowledge of competitors’ important ranking aspects. The four main aspects of competitor analysis are

• Competitors’ strategy
• Competitors’ objectives
• Competitors’ assumptions
• Competitors’ capabilities

Performing SEO competitor analysis enables you to understand these key aspects of your competition’s website, which aids in forming a complete plan for your website that will give you an edge over them.

How To Analyse A Competitor in SEO Competitive Analysis?

Before performing a competitor analysis, you need to know who your competitors are and how they operate. Analysing competitors involves the following steps.

• Find out who your direct competitors are. Analysing indirect competitors’ strategies will be beneficial if you think your business can benefit from them.
• The next step will be to identify those competitors who operate on the online market and rank highly in search engines. Forming a strategy for your business based on data from about ten competitors will help you to reach higher positions in search results.
• Identifying all the high-volume keywords your competitors rank for will be the third step. Your business website needs to target these keywords without fail. The only requirement is that your keywords should relate to the target audience for your business.
• A step in this process involves studying and checking the online reviews of the competitors. As a result, you will be able to understand a business’ customers’ perspective without experimenting on your end. Analysing reviews will help you understand what customers expect from your business in general. Taking this feedback into account can help you weave your SEO strategies.

These steps will help you identify the best competitors, which, when analysed, will allow you to gather more accurate data for your SEO competitive analysis. A competitive analysis won’t help your business if you don’t identify the right competitors.

How Can You Benefit From SEO Competitor Analysis?

Your business can benefit from analysing your competitors to save time when researching the online market for it. It is important to analyse competitors who are more experienced in the business than you are, and who have held their search engine rankings for quite a long time. SEO competitor analysis can benefit you in the following ways:

• Streamlines market research.
• Familiarises yourself with the important keywords that you missed out on. This will fulfil the criteria of the keyword gap analysis.
• Helps you understand the perspectives of customers from their reviews without having to experiment yourself.
• Ensures you have the chance to build links similar to those built by your competitors.
• Enables an understanding of how competitors approach local businesses, as well as their SEO local strategies. (If you have a geographically targeted audience.)
• Assists with the identification of the content focus at your end. It is possible to identify the kind of content that is ranking for your competitors by conducting a competitive analysis.
• Allows for a better understanding of meta tags. By analysing competitors’ meta tags, you will gain a deeper knowledge of how to build your meta tags for your business website. It will be easier for you to figure out what works and what doesn’t.

The benefits of SEO competitor analysis are numerous. In addition to what you take and incorporate into your business website, there are other factors to consider. Consider your competitors’ analysis when developing your SEO strategy, while also knowing what will work best for your business.

What Are Competitor Keywords In SEO Competitor Analysis?

Analysing competitor keywords is an integral part of competitor analysis. In any SEO strategy, keywords have always been of utmost importance. The competitor keywords help you identify the focus area for your website and social media content.

It is necessary to conduct keyword research to identify the keywords for your website. When you conduct keyword research, there is always the possibility of missing out on important keywords. You will be able to utilise competitor keyword analysis reports here.

Your competitors’ keywords are those that they use on their business websites, their listings, and their social media campaigns. Knowing that these keywords are helping them to maintain their search engine rankings makes their importance even greater.

You are more likely to list down all the keywords that will be beneficial for your website’s improved visibility if you include the competitor keywords along with your keyword research data.

Need Help Identifying Your Competitors? Let Reposition Do It!

If you are having trouble identifying your competitors correctly, let Reposition help. A competitive analysis report that fails to identify the correct competitors will be inaccurate. Consequently, it will have a negative effect on your website.

Reposition has expert professionals who understand how to identify the right competitors for your business, and then we move on to analyse the competitors. A competitor’s website, social media accounts, and business listings are all analysed by us to formulate a website strategy for you.

In terms of search engine visibility, our competitive analysts understand how important it is to outperform your competitors. Put Repositions’ competitive analysis services to work for you, and gain an edge over your competitors!