SEO Services

What Services Are Included In Reposition’s SEO Management?

Today, SEO services are an integral part of any business’s marketing strategy. SEO plays a key role in improving your website’s visibility and driving more traffic, which ultimately helps generate more leads and boost conversions.

Reposition’s suite of SEO services is designed to enhance website performance and achieve higher rankings on Google.

Our expert team implements the following strategies to optimise your website:

Website Analysis

Our audit team conducts a full website analysis at the beginning of every project to identify areas of improvement. This comprehensive audit helps us determine the SEO strategies to implement based on your site’s current status.

Identifying both minor and major issues with the website is the first step in the process.

Keyword Research

Competitor Analysis

Competitor analysis involves detailed research into the strategies of both potential and existing competitors. This helps establish a competitive benchmark, allowing your website to match or exceed the standards required to secure top positions in Google search results.

This process also provides valuable insights into the strengths and weaknesses of your website as part of a larger SEO strategy. By analysing your competitors’ websites, you can better understand how customers perceive your site and make necessary adjustments.

Regular competitor analysis helps you stay updated on current industry trends. This allows your website to remain competitive and relevant, improving its ability to rank highly in search engine results. Based on this ongoing analysis, we can recommend timely updates to ensure your website’s content aligns with the latest market demands.

By staying ahead of the competition and continuously refining your SEO strategies, you’ll be better equipped to improve your rankings and attract more organic traffic.

Content Creation And Optimisation

The quality of your content directly impacts your website’s visibility in search engines. Having strong, optimised content is essential to rank higher than your competitors. An SEO campaign cannot be successful without focusing on content that aligns with your audience’s needs and search intent.

At Reposition, we create content based on keyword research. Using relevant industry keywords, we craft content that drives results. Types of content include guides, blogs, infographics, and detailed product and service pages—all tailored to your specific audience.

For the targeted keywords to rank well, existing website content must be carefully optimised to match your competitors’ strategies. By enhancing your content with the right keywords and structure, we help ensure your website stands out in search results.

By consistently delivering high-quality, keyword-optimised content, your website will have a better chance of ranking higher in search results, bringing more organic traffic and improving overall SEO performance.

Meta Tags Optimisation

Meta tags are essential elements that describe your webpage content to search engines. The most important meta tags for SEO are meta titles and meta descriptions. These tags appear on the Search Engine Results Pages (SERPs) when a search query is made, influencing click-through rates and organic rankings.

To improve SEO, both the meta title and meta description should contain the targeted keywords. The meta title should be between 50 to 57 characters (or up to 554 pixels), as Google may shorten it beyond that limit. Similarly, the meta description should be between 150 to 156 characters (or 1005 pixels) to ensure it’s fully visible in search results.

Optimising your meta tags ensures that your pages are correctly indexed, leading to higher visibility and better rankings in search engines.

Internal Linking

An internal link connects one webpage to another on the same website, helping both search engines and users navigate the site to find relevant content. Internal links are crucial for enhancing the user experience and improving SEO performance.

These links can take various forms, such as footer links, image links, contextual links, or navigational links. Internal linking also plays a key role in helping Google crawl and index your website effectively.

By strategically using internal links, you can pass link authority from high-ranking pages to those with lower rankings, improving their chances of ranking higher in search results. This connection between pages boosts overall website visibility and helps search engines understand your content structure better.

Schema Markup And Implementation As A Part of SEO

Schema markup is a type of structured data, or semantic vocabulary/code, that helps search engines understand and categorise the content of your webpage. Since search engines can’t read content the same way humans do, schema markup is necessary to assist them in identifying the meaning of your content.

By implementing schema markup, you provide search engines with the necessary context to better understand your webpage’s content. This structured data helps improve indexing, visibility, and overall SEO performance, making it easier for search engines to display relevant information in search results.

Robots.txt Creation / Optimisation

From an SEO perspective, the robots.txt file is a crucial tool. It provides instructions to search engines about which pages or sections of your website they should or should not crawl. Even if you don’t want to exclude anything from search results, a robots.txt file is still necessary.

The robots.txt file contains predefined values that guide search engine crawlers, ensuring they focus on important content and avoid irrelevant or sensitive pages. By controlling what search engines can access, you help improve the crawling and indexing process, optimising your website’s SEO performance.

Sitemap Creation / Optimisation

Every website has a sitemap that lists all of its pages, helping search engines find, index, and crawl your content more effectively. A well-structured sitemap ensures that search engines can easily discover new and updated pages, improving SEO by facilitating faster indexing.

There are four main types of sitemaps:

• Normal sitemaps
• Image sitemaps
• Video sitemaps
• News sitemaps

Each type serves a unique purpose, ensuring that all content on your site is easily accessible to search engines, thus boosting your website’s search engine visibility.

Google Analytics Set up / Conversion Tracking

Google Analytics (GA) is a powerful tool that helps collect and analyse website data. To get started, you’ll need to set up a GA account. The platform tracks crucial metrics, including website traffic, the channels driving that traffic, conversion rates, and the devices (mobile or desktop) your visitors use.

Google Analytics measures over 200 metrics, each providing valuable insights for SEO optimisation. Key metrics tracked by GA include:

• Users
• Sessions
• Bounce rate
• Session duration
• Goal completions
• Page views
• Conversions

By leveraging this data, you can make informed decisions to enhance your website’s performance and optimise your SEO strategy.

Google Search Console Set up / Conversion Tracking

Google Search Console (GSC) is a free service provided by Google that helps you monitor, manage, and improve your site’s presence in Google search results. It offers valuable insights for evaluating and optimising your website’s SEO performance.

To get started, you’ll need to set up GSC for your website. Once set up, you can regularly monitor and track important data, such as:

• Search performance
• Search Traffic
• Impressions and clicks

Additionally, Google Search Console highlights any errors on your website, such as crawl issues or broken links. By reviewing and fixing these errors, you can significantly improve your website’s ranking and overall SEO health.

Creating Tags In Google Tag Manager

Google Tag Manager (GTM) simplifies the process of tracking activities on your website. By using GTM, you can efficiently monitor website traffic, conversions, goals, and more, all through Google Analytics (GA).

How GTM Works with GA? GTM acts as an intermediary between your website and GA. It sends tracking data, such as page views, conversions, and goal completions, from your website to GA. Once transferred, GA collects, processes, and stores this data, providing valuable insights to improve your SEO strategy and website performance.

Link Building

Link building is the process of obtaining backlinks from other websites to improve your website’s SEO. The objective is to gain backlinks from reputable websites with high domain authority. These backlinks help boost your website’s visibility and credibility.

So why do backlinks Matter for SEO? Backlinks from trusted websites are crucial for SEO success. When Google crawls your website or webpage, these high-quality inbound links signal to search engines that your content is valuable and trustworthy. This, in turn, improves your website’s rankings in search engine results.

Business Citations

Citations are online references to your business, which typically include your business name, address, phone number, and other essential business details. They serve as a critical part of local SEO, helping search engines and users discover your business online.

Building citations is key for enhancing your business’s online presence. By ensuring your business information is consistently listed on multiple platforms, you help search engines and users find accurate information about your business. This boosts your business’s credibility and can improve local search rankings.

SEO Activity Reports

At Reposition, we provide detailed SEO activity reports every month to keep you informed about your website’s performance. Each report offers insights into the changes made, helping you understand how your site is progressing in terms of SEO.

Our monthly reports include a clear comparison of your website’s current position versus its previous performance. This allows you to easily track improvements, identify areas needing attention, and see the tangible results of our SEO efforts.

What Should You Look For When Choosing the Best Search Agency?

Selecting the right SEO services provider is crucial for achieving your business goals. It’s essential to choose a team that can meet your objectives and deliver real, sustainable results.

Here are key qualities to look for when evaluating potential SEO partners:

Why Does Your Business Need Help From SEO Providers?

SEO is made up of various strategies that need to be executed effectively to achieve the best results. These strategies require expertise and a deep understanding of SEO best practices, which is why it’s crucial to partner with a professional SEO service provider.

Attempting to optimise your website without sufficient knowledge can lead to disappointing outcomes. In some cases, poor SEO practices can even harm your site’s performance. To avoid this risk and achieve long-term success, it’s important to seek help from experienced professionals.

How Reposition SEO Services Can Help Your Business Thrive?

With over 15 years of experience and a track record of helping more than 800 clients, Reposition stands out as an expert in the field. Our extensive experience allows us to deeply understand your business and its specific needs.

We start by identifying your business goals and then create customised SEO strategies that align with these objectives. This ensures that every strategy we implement is designed to help your business grow.

For a customised SEO plan that helps you meet your goals more effectively, contact Reposition today.