SEO Process

Reposition SEO Process - A Step-by-Step Understanding

Here is How We Help Your Website Achieve Its Goals!

Step 1 - How Do We Start? With An SEO Proposal

Once you contact Reposition, we begin the process with an SEO Proposal.

Here is what we do to create an SEO Proposal:

The team first reviews your website thoroughly.
We then assess your specific needs and budget.
We begin by developing an SEO proposal for your website, which includes an analysis of its current status and the factors currently hindering its growth.
The SEO proposal also outlines the proposed approach that Reposition will take once we begin working on your website.

Step 2 - Onboarding Email - Questionnaire For Missing Details

Upon receiving your confirmation to join Reposition and the corresponding payment, we will proceed with the following steps.

We will send you an official onboarding email through our Project Management System to formally initiate the project. This will include a questionnaire for you to complete, as well as requests for necessary access to tools such as Google Analytics (GA), Google Search Console (GSC), and backend systems if required.
The Project Management System helps to keep the projects organised and on track.
From time to time we’ll send you messages, questions, or project updates. You’ll get everything via email. All you need to do is read them and reply to the emails as needed.
Your replies will go right back into the system, which will help our team stay on the same page and make sure everything keeps running smoothly for you.

Step 3 - Initial Assessment and Campaign Planning - Technical Audit

Once we receive the completed questionnaire, our team will begin the website assessment with a thorough technical audit.

The technical audit includes in-depth findings and recommendations.
The technical audit includes auditing Code Audit, Content Audit, Performance Audit and Links Audit.
The Code audit includes auditing information architecture, Google webmaster tools, HTML navigation, domain level redirects, duplicate content, sitemap (XML) Google / Yahoo / Bing, check meta robots tag, URL structure, canonical tags, how to handle site maintenance, mobile view, blog location, schema and breadcrumbs, cloaking, HTTP and HTTPS set up. robots.txt file, code layout and keywords in URLs
The Content audit includes auditing the Keywords in HTML navigation, internal linking (theming/category), target keywords in the title tag, internal link anchor text, international site content, custom 404 page, internal linking (contextual), keywords in header tags, keyword prominence in copy, image Alt text and auditing PDF files on the website.
The Performance audit includes auditing the PageSpeed score, server response time, code compression/web acceleration, locality of server, CSS Size, JavaScript size and page file size.
The Link audit includes auditing the number of external links, quality of external links, anchor text distribution and diversity of links.

Step 4 - SEO Recommendations

Based on the technical audit findings, our team will develop customised SEO recommendations for your website.

The presentation will detail all audit findings and include Reposition’s strategic advice to help your website reach its goals. Additionally, it will outline the tasks the Reposition team will manage and those that will require developer input.

Step 5 - Keyword Research

The next step involves detailed keyword research.

Initial Consultation – Understand the client’s business, target audience, and goals.
Industry Analysis – Research industry trends and competitor keywords.
Audience Insights – Identify the search intent and behaviour of the target audience.
Tool Utilisation – Use advanced tools like Google Keyword Planner, Ahrefs, and Semrush to discover high-impact keywords.
Long-Tail Keywords – Focus on long-tail keywords for niche targeting and better conversion rates.
Keyword Evaluation – Analyse search volume, competition, and relevance.
Keyword Mapping – Assign keywords to specific pages or content strategies.
Continuous Optimisation – Monitor and adjust keywords based on performance and evolving trends.

Step 6 - SEO Action Plan - Monthly Deliverables Break-Up

The next step involves creating an action plan for the client's website, based on the findings and recommendations from the previous steps.

To ensure the strategy is implemented effectively, Reposition provides a detailed monthly deliverables breakdown, making it easy for the client to understand and track progress.

Step 7 - Monthly Performance Report

The final step in Reposition's SEO process is the monthly performance report. This report is crafted to provide a comprehensive overview of the SEO activities and their impact over the past month.

It includes a detailed analysis of key performance metrics such as organic traffic, keyword rankings, and conversion rates. The report also highlights the progress made on the action plan, any challenges encountered, and adjustments made to the strategy.

Additionally, it offers insights and recommendations for future actions, ensuring that the client is well-informed and can make data-driven decisions to continue optimising their website’s performance.