SEO Audit

What Is An SEO Audit?

The SEO audit process involves taking a closer look at all the elements of a website to determine what can be improved to boost search engine rankings.

A plan of action is generated after reviewing the SEO audit report. As part of an SEO strategy, experts take a comprehensive look at all the details of your website, both onsite and offsite, to resolve the issues.

To ensure the website’s long-term success, SEO audits are crucial. It helps detect all significant errors that need to be addressed to improve the website’s performance.

How Do You Perform A Complete SEO Audit

When performing an SEO audit, you need to consider several factors. Here are some basic factors we consider while doing an SEO audit.

• Information architecture. Often enhancements need to be identified. The website structure should be intuitive and engaging.
• Current backlinks. We work to identify potential link-building opportunities. It is important to build industry-specific links of high quality. Link building should be based solely on relevant keywords.
• Meta tags. We examine every page of the website to get a closer look at all of the meta tags. A meta tag consists of a meta title and a meta description. Meta tags must contain the target keyword for each page and be of an appropriate length.
• The content of the website. It is not advisable to have thin content on a website. A high-quality and relevant piece of content is important.
• Keyword research. We focus on keywords relevant to the website niche and to the location where products or services are offered. A good search volume is required for the selected keywords.
• Security issues. A website that uses HTTPS is considered to be more secure than one that uses HTTP.
• Mobile version speed. Slow and lazy structures will only turn off potential customers and users because they can’t access the site quickly.
• Website errors. Resolving errors means real results when it comes to optimisation. 
• Structured data and rich snippets. The stronger your structured data and rich snippets, the more likely the search engine is to understand your on-page content. 

How Often Should You Conduct SEO Audit?

You should perform regular SEO audits, as they allow you to identify the issues that need to be addressed. There’s no set amount of SEO audits you should perform. Instead, it is a good idea to audit your website once a quarter or even on a semi-annual basis. 

Regular SEO audits make websites more manageable and help keep them updated. Furthermore, it will help you deal with the changing algorithms and help you determine whether your strategies are working as intended.

The Types Of SEO Audit That Can Be Performed

A website’s performance can be enhanced with the following SEO audits.

• Google Search Console Audit
• Google Analytics Audit
• Social Media Audit
• Competitive Website Audit
• Technical Audit
• Link Audit
• Website Health Audit
• Rich Snippets And Structured Data Audit
• Website Content Audit

Why Is an SEO Audit Necessary?

Just having a website for your business or service setup is not enough. Creating and launching your website is only the beginning. Here is where the real work begins. SEO audits are essential for a website to reach its full potential.

A website is built on a variety of structures and elements. A variety of coding and structural elements are incorporated throughout. Likewise, how search engines perceive your website is entirely different. In an SEO audit, errors on the website are identified based on its structure and from the perspective of search engines.

The SEO audit report reveals a basic strategy for helping the website reach its full potential.

What Are The Common Red Flags In An SEO Audit?

During an SEO audit, many problems raise red flags. It is important to solve these issues if you wish to improve your website’s ranking.

• Duplicate and thin content on websites
• There is no sitemap in the robots.txt file
• Wrong use of keywords
• Missing meta titles and descriptions
• Irrelevant and low-quality link building
• Security issues
• Page errors
• Broken and missing links
• Unoptimised mobile version
• Lazy website speed
• Wrong URL structure
• Lack of informative content
• Missing keywords in meta titles and meta descriptions
• No backlinks
• Absence of rich snippets
• Missing keywords in HTML navigation

Get Your SEO Audit Report From Reposition Today!

Take advantage of Reposition’s website audit report today. Providing you with the best SEO audit services for your website is what our team of experts does best.

Our long-term experience in the SEO field allows us to identify red flags that could hinder the visibility of the website. Our professionals will provide priority audit recommendations regularly so that the issues related to your website can be fixed.

At Reposition, we understand your business needs. Having a team of experienced SEO professionals at our disposal, we can cater to all your needs. With our SEO audit recommendations, we strive to make your website error-free. Our investigation takes into account all factors that need to be considered.

Get in touch with Reposition today if you need help finding and fixing your website’s issues that are preventing it from ranking well in search engines.