Search Intent Services

Be Relevant

There is no room for irrelevancy in today’s saturated business world. You have to stand out, and one remarkably effective way to do this is through your on-site content. Through our intensive search intent discovery process, we give you the insights, strategies, guidance, and hands-on deployment you need to become the most authoritative – and most relevant – voice out there.

Think Like A Search Engine

Create content for people – but think like Google. Their increasingly sophisticated algorithms seek to go beyond the literal meaning of search terms to intuit their intent. Our experienced team works with you to gain insight into search intent. The search could be:

• Transactional (purchase)
•  Investigatory (product information/reviews)
• Informational (research)
• Navigational (shortcut to a known website)
• Location (details for physical location)

When you understand the search intent, you can align your content to meet the needs of your audience.

Find the Why

Search intent discovery is one of the most critical aspects of any on-site content effort – and in fact, any SEO initiatives you are undertaking. Reposition delivers by:

• Interpreting data from click-through-rates, SERP features, linguistic cues, and other sources to determine search intent
• Incorporating targeted keywords that align with the intent
• Ensuring content aligns with search intent
• Aligning content to your business goals

We will show you how to get to the “why” – and implement effective strategies that yield results.

Align Content to Queries

Search intent discovery ultimately comes down to this simple fact: if you know what your audience wants and needs – if you know the “why” – then you can give it to them. In doing so, you will draw more relevant leads to your website, and once they are there, you have more opportunities to convert them. Aligning content to queries establishes you as the one-stop resource they need for answers, guidance, advice, or to make a purchase. As a result, they will spend more time on-page – which both gives you more time to convert them and is a strong ranking factor for Google. The benefits are many… isn’t it time to take advantage of them?