Pay-Per-Click (PPC) services. Companies have been using it for years, and it’s the single most popular form of paid search. It shows up any time a user searches for a product or service through a major search engine, and you only pay for those ads when a user clicks on it. With careful budgeting and the right team on your side, it’s the best way to get targeted traffic to your site quickly.
At Reposition, we can help you design the right PPC campaign so that you’ll never have to worry about keeping up with the latest trends and practices. Unless you’ve spent a lot of time in the PPC management world, there’s much to learn, and success in this arena depends on how much you know. With us on your side, you’ll never have to be a PPC expert. Instead, you’ll get our expertise paired with amazing results.
Our PPC work doesn’t stop with crafting the right campaign for your agency, though. Instead, we’ll offer you the help you need to stay on top of things. Thanks to our advanced analytics, you’ll know exactly how your budget is performing for every ad we create, and that means the information you need to change course and get the clicks that are going to turn into targeted traffic for your agency.
£1500 / month
£2250 / month
£3500 / month
Good Ads Services campaigns mean a better approach from the start, and that’s exactly what we provide at Reposition. We take the time to assign a PPC specialist to your account so we can help you identify the right keyword opportunities and develop cost-effective options. We even work to analyse your competitors so we know where the best options are.
Generate High-Quality Traffic
Millions of pages of content – videos, blogs, memes, and social media posts – are going up every second of every day. It can be tough to get your message in front of the right people, but PPC services campaigns mean a chance to target your audience with a message that will work. Our paid ads include
If traffic is your goal, Reposition’s PPC services can help.
Increase Conversions
If you’re hesitant to commit to a PPC campaign, you may be wondering why it matters. It’s simple. PPC marketing statistics indicate the average advertiser doubles their investment. PPC services & marketing mean increased conversions. We can help make this happen by
PPC is the single best way to make certain you’re getting the right traffic. Give us a call to build the right PPC campaign for your agency today.
Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked on. PPC services refer to services offered by online advertising companies to set up, manage, and optimise PPC advertising campaigns for businesses and organisations.
The concept behind PPC is simple – you, as an advertiser only pay when someone clicks on your ad. The amount you pay per click depends on the keywords and match types you are targeting, the competition for those terms, the landing page quality, ad copy, and more. The great thing about PPC marketing is that you can show your ads to people searching for topics related to your products or services, making it an effective way to reach new customers.
With PPC campaign services, advertising companies set up PPC accounts, choose keywords to bid on, create compelling ads that lead to your website or landing pages, monitor campaigns, and make ongoing optimisations to improve results over time. This saves you time while leveraging the expertise of PPC professionals.
Comprehensive PPC services typically include:
PPC is calculated using the following key metrics:
These metrics determine the real-world value and efficiency of PPC spending. By digging into the numbers, businesses can better allocate budgets to high-performing campaigns and pivot away from areas that fail to meet targets over time. The calculations also help measure overall growth and success facilitated by their ad investments across seasons and years.
Simply put, PPC advertising works by using targeted keywords which trigger relevant text and display ads to appear alongside organic search results on SERPs (search engine results pages).
But how does the process really work? Here’s an overview.
Following this process, PPC success comes down to targeting in-market customers, presenting relevant messaging, driving clicks at profitable rates, and then motivating visitors to convert post-click so ad spend brings ROI.
The cost of professional PPC services varies greatly depending on the size, scale and complexity of campaigns under management but generally averages between £1000 to £5000+ per month. Some core factors impacting overall costs include:
Many PPC managers charge monthly retainers equivalent to 10-12% of client ad spend in addition to initial campaign setup and optimisation fees averaging around £1000 to £5000+ for more complex efforts. Ultimately the value derived from higher conversions, sales revenue and ROI should vastly outweigh any increase in marketing costs from leveraging PPC experts.
While PPC and SEO are both essential elements for driving website traffic, they work quite differently:
PPC Key Characteristics
SEO Key Characteristics
So while SEO aims to boost rankings and traffic from organic search over an extended period, PPC ads offer a quicker way to turn interest into site visits through placement on SERP.
But neither should be treated as “one size fits all”. A balanced approach leveraging both strategies is best for long-term success.
Use PPC for
Use SEO for
Together, PPC and SEO can fuel sustainable growth month-over-month. The decision depends mainly on your budget, targets, resources and timeline.
Here are the top reasons organisations invest in professional PPC services and management:
The paid nature of PPC ensures your ads are shown ahead of organic listings, multiplying visibility & site traffic when strategically targeted at your best buyer demographics.
Skipping the slow organic rankings climb, you can utilise PPC to drive interested visitors straight from clicking your ads onto your offer pages in just minutes for customer acquisition.
With detailed analytics integration, key metrics like CTR, bounce rates, CPAs and conversion numbers will quantify campaign ROI and efficiency at driving targets.
Well-run PPC ads placed where your audiences already search help associate your business, products and services with keywords/topics users find valuable.
Available PPC advertising inventory is essentially unlimited. You can efficiently scale campaigns up or down as demands and resources fluctuate in your business.
Unlike organic rankings earned over long periods, appropriately funding campaigns lets newer firms aggressively compete for space atop SERPs right alongside established leaders in their market.
The PPC pros adjust to ever-evolving auction dynamics, leveraging their expertise to continually increase conversions and decrease costs through ongoing testing and improvement.
When weighted against the costs, PPC done right presents a sizable upside while offering control over spending. The combination of immediate results and long-term optimisations demonstrates clearly why PPC should be core to your digital marketing approach.
Many organisations and businesses can benefit from investing in pay-per-click advertising:
New Brands: PPC helps emerging brands cost-effectively compete for online visibility alongside big-name competitors in the critical early stages of establishing themselves.
Startups: The finely targeted traffic and leads generated by managed PPC campaigns can fuel growth for startups and help justify further funding rounds to propel businesses forward.
B2C Retailers: Reaching consumers researching or ready-to-purchase products suits PPC exceptionally well for Ecommerce or brick-and-mortar retail conversion boosting.
B2B Companies: Casting a targeted net to capture qualified decision-makers actively researching in the market for given solutions is an obvious PPC application for lead generation.
Mobile Apps: Running app install ads helps drive downloads for app publishers seeking increased users and in-app purchases which makes developing mobile apps worthwhile.
Small Businesses: Local shops and professional services leverage PPC so nearby searchers can discover their pages and special offers through geo-targeted campaigns.
Global organisations: Well-crafted multilingual PPC ensures international brands capture conversions from searchers across a breadth of geographic target markets.
Niche Markets: Highly specific demographics can gain cost-efficient exposure for specialised products or services through narrowly defined PPC targeting unavailable otherwise.
If your business offers solutions to problems people actively search for online, developing PPC campaigns around aligned keywords will connect with these prospects at precisely the right moments.
When accurately executed, a professional pay-per-click marketing strategy drives phenomenal success evidenced by key metrics and tangible business growth:
The numbers paint a compelling picture. In the competitive digital landscape, PPC ads capture qualified traffic that aligns intent with context to boost conversions across key industries and verticals. This data-driven approach to matching interested searchers with solutions drives ROI milestones unattainable through other means.
In closing, if you are a UK business ready to maximise your online visibility and access new converting traffic through pay-per-click advertising, the London SEO Experts, Reposition is here to help. Reposition offers premier PPC services designed to meet the needs of organisations across diverse sectors.
With an emphasis on driving sales, generating leads, and sustaining long-term growth for clients, Reposition’s team have delivered phenomenal PPC results over 15+ years managing campaigns in the UK and worldwide. If you have an underperforming PPC presence or are ready to explore the many benefits of implementing paid search for the first time, request a quote from Reposition’s industry experts today to develop a data-driven paid search aligned closely with your goals.
In summary, together through this deep-dive exploration of professional pay-per-click marketing services available for companies and campaigns of all sizes and specialities, one fundamental truth stands clear:
PPC works incredibly well – when managed strategically!
By implementing the fundamental paid search principles and best practices outlined here around detailed targeting, calculated bidding, compelling ad copy, and savvy landing page user experience optimisation, the potential for both explosive and sustainable growth unlocks through positive ROI.
Consult the experts, crunch the numbers specific to your business’s offerings, and understand exactly how further revenue and conversions can be unlocked through expanding budgets. When treated as an investment that drives itself rather than another expense item, outsourcing PPC represents immense upside for brands across sectors. Approach the process with patience and align with analysts suited to cater your campaign management to your KPIs for a winning formula with one of today’s highest-performing digital marketing channels.
PPC stands for Pay Per Click, PPC Ads services & marketing are used to advertise your website and gain traffic to a particular webpage or traffic.
Google Ads appears on the search engine result page of google or other partner sites that have their adsense enable on their websites, while BING ads appear on the same of bing search result same for Yahoo.
Pay Per Click services will be shown to those users who search for a query on a search engine using a set of keywords that are targeted for your website and its PPC services.
Every search engine has its PPC services tool like Google Ads there is an Adwords tool and Google keyword tool, and some 3rd party tools. WordStream’s Niche Finder, WordTracker, and search term reports.
There’s no specific amount, you can choose your custom budget and choose your bid for your keyword. The cost of a PPC services and ads campaign also depends on the quality of the Ad and the bid price.