Mobile SEO Services

What Is Mobile SEO? And How Is It Different?

Most potential leads are generated from mobile these days. There are more users on the mobile compared to any other device. The purpose of mobile SEO is to optimise websites for mobile devices. In mobile search , many practices are similar to those in desktop SEO, but they require expertise to implement.

The fact that a mobile device is different in comparison to a desktop, makes mobile optimisation altogether different. As compared to desktop users, mobile users are accustomed to visiting websites differently. Mobile optimisation services are therefore necessary.

How Does Mobile SEO Work?

The mobile optimisation process is completely different from the desktop SEO process. For a website to be user-friendly, it must be responsive to different screen formats.

The desktop version of the website works completely differently. Search engines on mobile look at factors such as ease of navigation, responsiveness, loading time, and touch control.

Mobile sites have different user interfaces because they have different screen formats compared to desktops. Having similar content and functions on mobile and desktop is essential. For their mobile versions, many sites remove data and functions. It is not recommended to do this. The data is compared across all platforms by search engines.

What Is Mobile-First Indexing?

As the name suggests, the mobile version is the initial point for which search engines like Google include in their index and determine the rankings.

There are some important things to know about mobile-first indexing.

• By default, all new websites are indexed mobile-first.
• New websites include even those older and unknown to Google searches.
• The known websites to Google search engines are indexed based on Google guidelines.
• Google Search Console shows the date when a site is switched to mobile-first indexing.

Does Google Rank By Mobile Or Desktop?

Generally, Google indexes and ranks websites based on their mobile versions first, but not exclusively. Google indexes all new and unknown websites mobile-first by default.

As previously mentioned, Google guidelines determine the indexing of known websites. With a few exceptions, almost all websites are indexed mobile-first.

How Is Mobile SEO Different From Desktop SEO?

There is a difference between the screen format of mobile devices and desktop computers. Therefore, optimising them both requires different SEO practices.

• There is a significant difference in how the text results appear. Comparatively, mobile text results are much more significant. There is more space taken up when results are displayed on cards with borders around them on mobile devices.
• Mobile click-through rates are lower than desktop click-through rates.
• Both mobile devices and desktops have different screen formats. Screens on mobile devices are vertical and smaller. Comparatively, fewer search results are displayed on mobile devices.
• Despite adding the same search criteria on desktop and mobile, mobile displays different features. Due to its limited space, this occurs.
• SEO for mobile devices differs in that the results are more localised. Mobile devices are more likely to have a geographical presence than desktops, although it is not always the case.

How To Check If Your Site Is Mobile-Friendly

One of the most common tools is Google Search Console. Upon entering the URL, the tool shows you whether a web page is mobile-friendly within a minute or two. Green check marks indicate that the particular website can be viewed on a mobile device.

You can access the complete mobile-friendliness report by logging into Google Search Console and checking all the pages on a website.

In addition to the Search Console, many other tools can be used to check a website’s mobile friendliness. You can easily find these online once you search for them. To get more accurate results, you can cross-check mobile-friendliness across multiple tools.

The Best Practices For Mobile Search Engine Optimisation

To optimise mobile search, it is essential to consider the website’s design and the geographic location of the business. Here are some of the best and most important mobile optimisation practices.

• Mobile-friendly content should also be created. Written content should be designed so that it appears clear on mobile devices. Keep paragraphs short. Whenever possible, use bullets and numbers. The content should be broken down into steps.
• Make sure your keywords are voice search-friendly. Voice search is increasingly popular among mobile users. Nobody likes typing long questions. Make use of keywords that appear in question forms and are highly searched.
• Websites must be designed responsively so that they can adapt to any screen size.
• To appear in search results, mobile sites need to be optimised for speed.
• Use structured data to your advantage. Your website content will be easier to organise this way. A well-organised piece of content is more effortless for Google to understand. Rich snippets are more likely to display content with structured data.
• Most SEO service providers fail to monitor mobile keyword positions, which is the most important part of SEO. Mobile results may not reflect the same keywords that a website ranks for on a desktop. Local results are displayed more prominently on mobile devices than on other devices.
• Analysing your competitors can improve your mobile visibility.
• In addition to customising WordPress for mobile with plugins, another mobile search engine optimisation practice is using mobile-friendly themes.
• By using coding instead of images, the mobile site will load faster.
• Mobile video best practices need to be followed. Google has indeed listed these practices. The importance of following these guidelines cannot be overstated.
• It is important to optimise website content for social media platforms. Nowadays, you can find a good number of users here.
• Make sure that pop-ups do not cover the entire screen of a mobile device. If a pop-up is necessary, it should be of an appropriate size for the mobile website so that the user can see the website screen behind it.
• The navigation bar needs to be optimised for the mobile website. The user should be able to see it clearly and the navigation menu options

Reposition Will Ensure That Your Website Is Mobile Optimised!

Reposition’s mobile search services can assist you if you feel your website isn’t performing well on the mobile version. Almost every business today relies on mobile devices. There are more mobile searches than desktop searches.

If you’re not sure how to get started with optimising your business’s website for mobile search engines, let our team of mobile search  experts do the work for you!

Based on our experience of more than a decade, we have a detailed understanding of search engine algorithms and how they work. To increase the visibility of your website on small screens, we can create strategies that will drive more users to your site.

Would you like to make your website mobile-friendly? Get in touch with a Reposition strategist today!