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How To Use ChatGPT For Keyword Research

    author image
    By Hitesh
    March 11, 2023
    ~ 3 minutes to read
    Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specialises in digital growth strategies.

    How To Use ChatGPT For Keyword Research?

    It is no secret that ChatGPT has changed the way we write content. It turns out that you can use ChatGPT for keyword research as well. The use of ChatGPT in SEO can be extended to many other areas as well. Write prompts accordingly, and you’ll get the answers.

    To ensure plagiarism-free content and unique data, do not blindly follow the answers from the tool. Instead, use it as a tool for quick research to better understand a particular topic or question.

    Remember, ChatGPT does not provide the search volume of the keywords. It only displays keywords for the prompts that you enter in the Chatbox.  AI has not yet understood human search psychology completely. Here is where the human touch is required in the SEO field.

    The purpose of this guide is to show how we can use ChatGPT for keyword research. The following is a step-by-step explanation:

    Step 1: Prompting the Topic to ChatGPT for Keyword Research

    Using ChatGPT, you can decide on a topic and retrieve the related keywords. You need to prompt ChatGPT about what kind of subtopics you expect in return if you want it to suggest topics. 

    These subtopics can serve as the structure for your content, and then you can search for keywords based on individual subtopics. Both cases are illustrated in the examples below.

    1st Example: Displaying Keywords to a Title Mentioned Directly

    How To Use ChatGPT For Keyword Research
    2nd Example: Showing the Possible Content Structure With Topics That can be added to the Content

    Content Structure

    Step 2: Using the Subtopics to Conduct a Detailed Keyword Research

    As shown in the 2nd example above, when using ChatGPT for keyword research, we added a prompt asking for possible chapters under a topic. It is possible to conduct detailed keyword research using these subtopics.

    The following examples demonstrate the same:

    Using The Subtopics To Conduct A Detailed Keyword Research

    ChatGPT displays the search terms for each subtopic prompt as shown in the above image. This can further help to write the content using the relevant keywords from the listed ones. In your role as a user, you are always free to omit keywords that you deem irrelevant.

    Step 3: Using the Topic to Find Out Competitor Keywords

    This is another way of using ChatGPT for keyword research. All you need to do is prompt for a list of related articles to your desired topic. In order to determine the final list of keywords you require for your content, you can refer to these competitor articles.

    Below is an example of the same:

    Using the Topic to Find Out Competitor Keywords

    Step 4: Prompting the Topic to List Related Social Media Accounts

    You can even ask ChatGPT for popular accounts on any social media platform. The only thing you need to do is prompt with the correct words. You can utilise these competitors’ social media accounts to conduct a detailed analysis of the keywords that they use on social media.

    Prompting the Topic to List Related Social Media Accounts

    Step 5: Prompt to Combine all the Keywords

    By using the below prompt sentence, you can ask to combine all the keywords and present a list. The following is an example of the same:

    Prompt to Combine all the Keywords

    Step 6: Using Prompt to Remove Duplicate Keywords

    A second prompt can be used to list keywords by removing duplicates.

    Using Prompt to Remove Duplicate Keywords

    Step 7: Using Prompt to Arrange the Keyword List in a Column

    ChatGPT now allows you to list the final keyword list as a column. Here is an example:

    Using Prompt to Arrange the Keyword List in a Column
    In order to generate the best possible list, you can prompt as many times as you need to.

    Here are a few examples.

    Lesser Keyword
    List of Topics

    Where Does ChatGPT Require Human Help?

    Our relevance is maximised when we add correct and understandable information in ChatGPT.
    Human intervention is required to add the prompts in a way it understands. The search volume for listed keywords is not provided by ChatGPT when discussing keyword research.

    Until you know how to use ChatGPT for keyword research, it can be a good idea. It is important to check the accuracy, however. To reduce research time, we suggest using it to the maximum extent possible. Follow the above steps and try doing it yourself once if you are still unsure how to use ChatGPT for keyword research.

    If you are still unsure about the keyword research you need for your website, Reposition can provide you with a detailed keyword research report. Contact us today!

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