Google Penalty Removal Services

How To Identify If Your Website Has A Google Penalty?

The consequences of Google penalties can be devastating for many businesses if they are not detected in time. Fortunately, in most cases, it is easy to determine if a website has been penalised by Google. You will understand that something unusual has happened when your top-ranking keywords fluctuate dramatically or you are not able to see your website on the search results page.

By paying close attention to your website traffic, you will also be able to determine if your website has been penalised by Google. If you notice a sudden steep drop in traffic, you are right to suspect that there could be a penalty.

As soon as you notice a sudden drop in traffic and keyword rankings, you can confirm the penalty using tools such as Google Search Console, SEMRush, and many others. Because Google Search Console (GSC) is a part of Google, your first stop should be to look for penalties. If any penalties have been imposed on your website, GSC will display them. Ensure that you keep an eye on GSC regularly. It is recommended to check your GSC once or twice a week to be able to take action on time in the event of serious situations like a Google penalty.

What Are The Types Of Google Penalties?

Not many know that a Google penalty doesn’t just apply to an entire website. Instead, it can be on individual website pages too. Google can punish your website from a keyword level, and page level and it can even de-list your website from the search engines. A domain that is de-listed is a serious Google Penalty.

Google penalties are either:

1. Algorithm-Based Penalties
2. Manual Penalties by a Google Employee

Algorithm and manual Google penalties can range as mentioned below:

• Page-wise penalty
• Penalty on a keyword-level
• Domain Delisting
• Subdomain level penalty

The penalties mentioned above are not the only ones that Google considers punishing a website for. There are many other penalties and many of them depend on the new algorithm updates that Google rolls out. There are many other reasons that Google penalises a website like thin content, doorway pages, linking to spammy sites, hidden text, hidden links, keyword stuffing, structured data penalty, hacked website penalties, irrelevant backlinks penalties and many more.

What Is An Algorithm Penalty?

A penalty that is applied on a website automatically based on Google’s algorithms is called an algorithm penalty. To ensure that the websites match certain properties and outcomes, Google has rolled out many algorithm updates. As a result of the algorithm changes, if a website cannot provide a certain outcome, it will be penalised.

A variety of Google algorithm updates have affected the rankings of many websites, including helpful content updates, product review updates, link spam updates, and many more.

It is possible to solve algorithm penalties if the right steps are taken to fix the errors, taking into account the update that affected them. Google penalty removal service providers can do the tedious work for you if you are unable to remove the penalty yourself.

How Does Google Manual Penalty Take Place?

As the name implies, a Google manual penalty is applied manually by a Google employee from the quality team or likewise. In a manual penalty, a domain is analysed manually on different levels, and wherever the domain is not able to fulfil certain criteria, a manual penalty is applied.

Here are just a few of the things that may be considered during an analysis:

• Hidden links present
• Hidden text
• Links to spammy websites
• Irrelevant backlinks
• Irrelevant content
• Copied content

What Is The Relationship Between A Google Penalty And Google Updates?

Google penalties are based on Google updates. Updates serve as a way for the search giant to assess certain aspects of a website. It does make sure that the user gets to see the best results at the top of the search results. In Google’s case, updates help the user find what they’re looking for rather than what a website offers.

Reposition Can Help You with Google Penalty Removal

Our team at Reposition can help you strategically deal with Google penalties. When you understand why Google penalised your website or page, those penalties can be removed over time.

Depending on the penalties that affect your site, Reposition uses different strategies to remove them. Google penalises in different ways, so the way in which your site or page has been penalised helps us develop our strategy forward. In most cases, we follow these steps. 

1. Checking current ranking status and finding the drop.
2. Finding the traffic drop point.
3. Using Google Search Console and SEMRush to identify the penalties and penalised areas.
4. Looking for the latest algorithm updates that took place since the traffic and ranking drops.
5. Running an SEO audit on the affected page or domain. (in case the domain is affected)
6. Forming a strategy based on the findings and doing the required changes wherever required.

The implementation of a strategy is crucial after it has been developed. As we need to make sure not to change anything that is not affected due to the penalty. A lot depends on what needs to be done to remove the penalty before the strategy can be implemented. Content-based penalties, for instance, require time to write new, user-centric content that meets Google’s requirements to rank, which adds to the time taken to remove a Google Penalty.

How To Avoid Google Penalty

The best way to avoid a Google Penalty is to follow all guidelines laid out by Google. Everything from content to links to structured data to relevancy. If your site complies with Google’s requirements, its risk of being penalised is very low.

What Is The Duration Of A Google Penalty?

In many cases, a Google penalty lasts between 10 and 30 days. It may take longer for a domain penalty to recover than a webpage penalty. It all depends on how quickly you realise your website has been hit with a Google penalty and how quickly you formulate and implement strategies to remove Google penalties.

Can Google Penalty Removal Be Accomplished By Any SEO Service Provider?

The toughest task in Google penalty is identifying the penalty or penalties affecting the website. In many cases, the website is hit with multiple penalties, and the service provider is not able to identify them all. Working on Google Penalty removal without identifying all the possible penalties can even further worsen the situation for the penalised website!

When looking for Google Penalty removal services, it is always advised to look for long-time experienced service providers. A decade’s experience will prove to be the best option. An agency with over 10 years of experience will understand the ins and outs of Google algorithms and manual penalties as well. Having a decade of experience brings clarity to procedures and strategies that need to be followed for Google penalty removal.

We suggest that you should look beyond the top 10 for more SEO options. And for something like Google Penalty removal, it would be best if you could pick a service provider with over a decade of experience.

Has Your Website Received A Google Penalty? Contact Reposition!

If you think your website has been hit with a Google penalty, the best option would be to take immediate action to be able to resolve the Google penalty. In addition, if you think a Google penalty is too technical for you to handle, you can take advantage of Reposition’s Google penalty removal services. Contact Reposition to avail our Google penalty removal service today.