Case Study
Unity Recruitment

Services: SEO Region: UK Sector: Recruitment Agency

Organic traffic increased by
252%
Client targeted keywords on Google first page increased by
111%
Google Search Console Sessions increased by
32.55%
Bounce Rate decreased by
12%

Client Overview

Unity Recruitment approached Reposition with concerns about its website’s performance, SEO health, and overall online visibility. Their primary goal was to identify and resolve technical SEO issues that were affecting their search engine rankings and user experience. They were facing various problems, from broken pages and slow load times to issues with mobile optimisation and duplicate content. The team at Reposition was tasked with conducting a thorough analysis and implementing solutions to protect Unity Recruitment’s website from potential penalties and improve its overall SEO score.

The Objectives

Perform a Penalty Protection Check to identify toxic backlinks and disavow them via Google Search Console.
Resolve 4XX status codes on 5 pages and address 4,000+ pages with issues.
Fix 17 mixed content issues by resolving insecure links and resources.
Improve page speed scores, especially on mobile, by optimising 79,060 uncompressed JavaScript and CSS files.
Ensure HTTPS integrity by addressing 4,986 links leading to HTTP pages.
Compress 4,968 JavaScript and CSS files to improve load times.
Unblock 4,662 internal resources that are restricted by robots.txt.
Optimise title tags and meta descriptions, focusing on 1,694 pages with long title elements and 4,106 duplicate meta descriptions.
Address internal linking issues and improve site structure by resolving 197 broken internal links and 4,464 pages that need more than 3 clicks to reach.
Reduce duplicate content issues affecting 3,734 pages.
Fix multiple H1 tag issues on 4,750 pages to ensure proper SEO structure.
Establish proper social media connections by integrating APIs from Facebook, Google, Twitter, and Pinterest.

The Strategy

Reposition conducted a backlink audit to identify toxic links, created a disavow file, and submitted it to Google Search Console to prevent penalties.
Fixed 4XX errors and broken internal links by redirecting pages and removing obsolete URLs from the sitemap.
Resolved mixed content issues by replacing insecure links with HTTPS to ensure all resources were loaded securely.
Optimised page speed by compressing and minifying over 79,000 JavaScript and CSS files, applying lazy loading, and compressing images.
Fixed 4,986 HTTP links on HTTPS pages by updating internal and external links to their secure versions.
Unblocked 4,662 internal resources in the robots.txt file to allow proper crawling and indexing.
Shortened 1,694 long title tags and rewrote 4,106 duplicate meta descriptions to improve click-through rates and search relevance.
Resolved 3,734 duplicate content issues by applying canonical tags and ensuring unique, valuable content on all pages.
Fixed multiple H1 tags on 4,750 pages, ensuring proper heading hierarchy for improved SEO structure.
Improved internal linking and site architecture by fixing 197 broken links and ensuring all important pages were accessible within three clicks.
Integrated the website with Facebook, Google, Twitter, and Pinterest APIs to enhance social media connectivity and engagement.

The Results

Keywords ranking in the top 5 positions of the Google Search engine increased by 111% from month 6.
Organic traffic increased by 252%
The Average session duration as per GSC increased by 32.55% from 1st month
Disavowing toxic backlinks led to a 15% increase in domain authority over six months.
Fixing 4XX errors and broken pages reduced bounce rates by 12% and improved user engagement.
Resolving mixed content issues boosted HTTPS traffic by 10%.
Page load times improved by 35%, leading to a 20% increase in mobile traffic and a 15% rise in conversions from 1st month.
Fixing HTTP links on HTTPS pages contributed to a 10% increase in organic traffic.
Unblocking internal resources improved crawl efficiency and faster indexing of new pages.
Optimising title tags and meta descriptions increased click-through rates by 25% and improved keyword rankings.
Fixing duplicate content boosted rankings by 18% and increased traffic to long-tail pages.
Correcting H1 tags improved SEO and led to a 25% increase in keyword rankings from month 2.
Improving internal linking resulted in a 25 % increase in indexed pages and better site structure from the 1st month.
Integrating social media APIs increased referral traffic from social platforms by 15%

Case Study
Unity Recruitment

Services: SEO Region: UK Sector: Recruitment Agency

Client Overview

The Objectives

The Strategy

The Results

Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

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Resources

Resources

Case studies

Case StudyUnity Recruitment

Services: SEO Region: UK Sector: Recruitment Agency

Client Overview

The Objectives

The Strategy

The Results

Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

REQUEST A QUOTE

Case Study
Unity Recruitment