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        Case Study
        AVON - UK Representatives

        Services: SEO Region: UK Sector: Cosmetics

          Reposition UK

          Results

          Services : SEO
          Region : UK
          Sector : Cosmetics
          Organic traffic increased by : 1900%
          Location-based keywords increased by : 1931%
          Client targeted keywords on Google first page increased by : 275%
          Google Search Console clicks increased by : 400%
          Contact us

          • Organic traffic increased by

            1900%

          • Location-based keywords increased by

            1931%

          • Client targeted keywords on Google first page increased by

            275%

          • Google Search Console clicks increased by

            400%
          Contact Us

          Client Overview

          AVON UK Representatives turned to Reposition seeking to improve their online presence and increase website visibility. The site needed to have Google Analytics integration, which hindered effective performance tracking. There was a need to optimise long-tail keywords and structured data, and a Google My Business listing needed to be included. Additionally, many title tags and meta descriptions needed to be fully optimised, and the site required consistent fresh content to engage users. There were technical issues, including 404 errors and slow PageSpeed on both desktop and mobile versions, along with missing location pages in the sitemap.

          Begin With Discovery

          The Objectives

          • Integrate Google Analytics to enable effective performance tracking.
          • Optimise long-tail keywords and structured data for improved search rankings.
          • Create and set up a Google My Business listing to enhance local visibility.
          • Rewrite and optimise title tags and meta descriptions for all key pages.
          • Implement a content strategy to add consistent fresh content to engage users.
          • Identify and resolve technical issues, including fixing 404 errors.
          • Improve PageSpeed on both desktop and mobile versions of the site.
          • Add missing location pages to the sitemap for better indexing.

          The Strategy

          • Installed Google Analytics to track user behavior and site performance.
          • Conducted a keyword analysis to optimise long-tail keywords and implement structured data markups.
          • Created and optimised a Google My Business listing for enhanced local search presence.
          • Rewrote title tags and meta descriptions for all key service pages to align with SEO best practices.
          • Developed a content strategy to add 2-3 fresh blog posts weekly.
          • Identified and resolved technical issues, including fixing 404 errors.
          • Optimised PageSpeed for both desktop and mobile versions of the site.
          • Added missing location pages to the sitemap for improved indexing.

          The Results

          • Organic traffic increased by 1900% in just 6 months, showcasing the significant impact of effective SEO strategies on online visibility.
          • Location-based keywords experienced a 1931% increase in rankings on the first page of Google search results within the same period.
          • Client-targeted keywords ranking on the first page of Google search results saw a 275% increase in just 6 months.
          • There was a 400% increase in clicks and a 297% increase in impressions recorded in Google Search Console data within the first 6 months.

          Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

          Get a Proposal