Case Study
AVON - UK Representatives

Services: SEO Region: UK Sector: Cosmetics

Organic traffic increased by
1900%
Location-based keywords increased by
1931%
Client targeted keywords on Google first page increased by
275%
Google Search Console clicks increased by
400%

Client Overview

AVON UK Representatives turned to Reposition seeking to improve their online presence and increase website visibility. The site needed to have Google Analytics integration, which hindered effective performance tracking. There was a need to optimise long-tail keywords and structured data, and a Google My Business listing needed to be included. Additionally, many title tags and meta descriptions needed to be fully optimised, and the site required consistent fresh content to engage users. There were technical issues, including 404 errors and slow PageSpeed on both desktop and mobile versions, along with missing location pages in the sitemap.

The Objectives

Integrate Google Analytics to enable effective performance tracking.
Optimise long-tail keywords and structured data for improved search rankings.
Create and set up a Google My Business listing to enhance local visibility.
Rewrite and optimise title tags and meta descriptions for all key pages.
Implement a content strategy to add consistent fresh content to engage users.
Identify and resolve technical issues, including fixing 404 errors.
Improve PageSpeed on both desktop and mobile versions of the site.
Add missing location pages to the sitemap for better indexing.

The Strategy

Installed Google Analytics to track user behavior and site performance.
Conducted a keyword analysis to optimise long-tail keywords and implement structured data markups.
Created and optimised a Google My Business listing for enhanced local search presence.
Rewrote title tags and meta descriptions for all key service pages to align with SEO best practices.
Developed a content strategy to add 2-3 fresh blog posts weekly.
Identified and resolved technical issues, including fixing 404 errors.
Optimised PageSpeed for both desktop and mobile versions of the site.
Added missing location pages to the sitemap for improved indexing.

The Results

Organic traffic increased by 1900% in just 6 months, showcasing the significant impact of effective SEO strategies on online visibility.
Location-based keywords experienced a 1931% increase in rankings on the first page of Google search results within the same period.
Client-targeted keywords ranking on the first page of Google search results saw a 275% increase in just 6 months.
There was a 400% increase in clicks and a 297% increase in impressions recorded in Google Search Console data within the first 6 months.