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        Case Study
        AVON - Rep Wanted

        Services: SEO Region: UK Sector: Cosmetics

          Reposition UK

          Services : SEO
          Region : UK
          Sector : Cosmetics
          Organic traffic increased by : 240%+
          Location-based keywords increased by : 1900%+
          Google first page keyword rankings increased by : 344%+
          Client targeted keywords increased by : 50%
          Contact us

          • Organic traffic increased by

            240%+

          • Location-based keywords increased by

            1900%+

          • Google first page keyword rankings increased by

            344%+

          • Client targeted keywords increased by

            50%
          Contact Us

          Client Overview

          AVON Rep Wanted approached Reposition with a clear goal of improving their website’s search visibility and overall performance. They needed to address several critical issues to boost their rankings and user experience. The site lacked Google Analytics tracking, missed opportunities with long-tail keyword optimisation, and had several technical challenges including 404 errors, missing structured data, and under-optimised title tags and meta descriptions. Additionally, AVON Rep Wanted’s website required fresh content updates, backlink building from authority domains, and improved desktop and mobile page speeds.

          Begin With Discovery

          The Objectives

          • Install and configure Google Analytics on the website to track visitor data and site performance.
          • Optimise long-tail keywords ranking on pages 2 and 3 to improve search visibility.
          • Add fresh content to the website by incorporating 2-3 new blog entries weekly/monthly to keep the site active.
          • Rewrite and optimise title tags to make full use of the character limit and improve keyword relevance.
          • Write meta descriptions for all key service pages, ensuring the inclusion of a call to action and adhering to the character limit.
          • Implement structured data markups to improve the site’s visibility in search engine results.
          • Build high-quality, diversified backlinks from authority domains to boost domain authority.
          • Add location pages to the sitemap.xml and fix any 404 errors through 301 redirects to relevant pages.
          • Optimise both desktop and mobile versions of the site for improved PageSpeed scores.
          • Correct any broken links or location pages leading to 404 errors.
          • Include the XML sitemap URL in the Robots.txt file for better crawlability by search engines.

          The Strategy

          • Installed and configured Google Analytics to track performance.
          • Optimised long-tail keywords on pages 2 and 3 for better visibility.
          • Added 2-3 new blog posts weekly to keep the content fresh.
          • Rewrote title tags to improve keyword relevance and maximise character limits.
          • Created meta descriptions with calls to action within the 155-160 character limit.
          • Implemented structured data for enhanced search engine understanding and rich snippets.
          • Built high-quality backlinks from authoritative domains to improve domain authority.
          • Updated sitemap, added location pages, and fixed 404 errors with 301 redirects.
          • Optimised desktop and mobile PageSpeed for better user experience.
          • Corrected broken links to ensure smooth navigation.
          • Added the XML sitemap to the Robots.txt file for improved crawlability.

          The Results

          • Organic traffic increased by 240% within the first 4 months.
          • 50% of the client’s targeted keywords ranked on the first page of Google search results in just 4 months.
          • Location-based keywords saw a 1900% increase in rankings on the first page of Google search results.
          • Total organic keywords on the first page of Google increased by 344% in just 4 months.

          Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

          Get a Proposal