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AVON Rep Wanted, on page one in four months

AVON Rep Wanted needed better search visibility. There was no analytics tracking, long-tail keywords were untapped, and the site had a list of technical issues.

Service: SEO
Market: United Kingdom

+240% Organic traffic

Within the first four months

+344% Page-one keywords

Total organic keywords on Google’s first page

50% Targeted keywords on page one

In four months

Figures as reported in the original case study

The brief

Tracking, content and technical fixes

The site had no Google Analytics tracking and was missing long-tail keyword opportunities.

It also faced 404 errors, missing structured data, under-optimised titles and descriptions, stale content, a weak backlink profile and slow page speeds.

What we did

Analytics

Installed and configured Google Analytics to track performance.

Long-tail keywords

Optimised long-tail keywords ranking on pages 2 and 3.

Fresh content

Added 2–3 new blog posts every week.

Titles, descriptions and schema

Rewrote title tags, wrote meta descriptions with calls to action and implemented structured data.

Authority links

Built high-quality backlinks from authoritative domains.

Technical fixes

Updated the sitemap with location pages, fixed 404s with 301 redirects and broken links, improved PageSpeed and added the sitemap to robots.txt.

The results

Organic traffic up 240% within the first four months.
50% of targeted keywords on Google’s first page in four months.
Location-based keywords on page one up 1,900%.
Total page-one organic keywords up 344% in four months.

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