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Case Study
Purolite

Services: SEO Region: UK Sector: Life Sciences

Reposition UK

Organic traffic increased by
60%+
Bounce rate decreased by
15% +
Keyword rankings improved by
35% +
Average length per visit increased by
40 seconds

The Objectives

Helping Purolite promote the website for their core manufactured product ‘Resin Beads’, to increase organic traffic, improve website visibility on Google, and reduce the bounce rate.

Sought to promote the website on their core manufactured product: ‘Resin Beads’.
Increase organic traffic.
Create website product-relevant content.
Enhance the website’s online visibility.

Begin With Discovery

The Strategy

Targeted high search volume keywords related to Purolite’s core product.
Created product-relevant and informational content for the website’s ‘Resin Beads’ product page.
We created a content section to encourage visitors to spend longer on the website and reduce bounce rates.
Optimised meta titles and meta descriptions for all web pages to make them closely related to targeted keywords.
Performed technical optimisation for the website.
Published content on industry-relevant websites to improve the backlink profile.

The Results

Website keyword rankings improved by 35% from month 2.
Conversion rates increased for the core targeted product ‘Resin Beads’.
Relevant content and a news section on the website resulted in a 15% drop in bounce rate from month 3.
Organic traffic increased by 60%.
The average length per visit increased by 40 seconds.

Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

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.customer-profile{position:sticky;min-width:21.2rem;-webkit-box-shadow:0 .7rem 2.9rem 0 hsla(240,5%,41%,.2);box-shadow:0 .7rem 2.9rem 0 hsla(240,5%,41%,.2);padding:2rem;top:5rem;min-height:500px;}.cs-sidebar .company-logo{width:100%;text-align:left;max-width:100%;}.cs-sidebar .company-logo img{width:150px;}.category-data{margin-top:2rem;}.category-data.box{padding:1rem;background:#fff;border-radius:.3rem;box-shadow:0 .8rem 2.4rem rgba(18,28,45,.1);}.category-data.center{text-align:center;}.category-title{font-weight:700;color:#000;}.repo-result-item-grid{margin-top:3rem;}.cs-sidebar h2{margin:0;padding-top:15px;padding-bottom:15px;}@media (max-width: 62em){.cs-sidebar .customer-profile,.cs-main-layout{display:block;margin-bottom:7.2rem;}}.repo-standard-button{border-radius:5px;background-image:linear-gradient(-86deg,#314f6b 0%,#0d75bb 28%,#15a0c5 53%,#1bbdcb 73%,#2fcb93 100%);padding:12px 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