Case Study
Hair Transplant Clinic

The Objectives

The campaign’s primary objectives were to increase keyword visibility for high-intent search terms within the UK market and drive targeted organic traffic to the clinic’s key service pages. A strong focus was placed on positioning the clinic as a credible authority in the hair transplant niche by improving content quality and relevance.

The strategy also aimed to secure rankings in SERP features such as featured snippets and FAQS to enhance visibility and click-through rates. Additionally, efforts were made to improve user engagement metrics like time-on-page and bounce rate, while strengthening the website’s technical SEO foundation to ensure proper crawlability and indexation.

Building quality backlinks from trusted UK-based domains was another priority, reducing the clinic’s dependence on paid traffic by significantly boosting organic lead generation.

The Client Requirements

The client’s core focus was to attract patients from the UK by ranking for hair transplant-related keywords. Their primary requirement was to generate high-quality traffic that could convert into consultations and procedures, while building long-term visibility for key treatments and location-specific terms.

The Strategy

• Conducted an in-depth keyword opportunity analysis focusing on UK-specific search intent for hair transplant services.
• Mapped keywords based on funnel stages, informational, navigational, and transactional, to ensure full journey coverage.
• Created new landing pages for specific services and regions in the UK to target geo-intent and increase localised visibility.
• Revamped existing content with medical accuracy, patient-centric language, and clear call-to-actions to increase conversions.
• Integrated internal linking strategies to improve site structure, pass link equity, and enhance user navigation.
• Implemented structured data across treatment pages to support rich result eligibility and improve crawl comprehension.
• Addressed technical SEO issues, including duplicate content, thin pages, improper redirects, and sitemap inconsistencies.
• Leveraged Search Console and Analytics data to identify underperforming pages and apply optimisation tactics.
• Ran A/B tests on meta titles and descriptions to improve click-through rates from UK-based searchers.
• Executed a consistent outreach strategy for link acquisition through UK forums, medical directories, and guest posts.
• Launched a performance-based blogging plan targeting long-tail, low-competition keywords with high conversion potential.
• Optimised for mobile-first indexing, ensuring smooth UX across all devices, especially considering mobile-heavy UK traffic.
• Developed detailed monthly performance tracking and keyword growth reports to monitor ROI and adapt strategy in real time.
• Used user behaviour insights (heatmaps, scroll depth) to make content layout and design improvements that support SEO.
• Applied E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) across key content to align with Google’s quality guidelines.
• Created shareable visual assets (infographics, before-and-after galleries) to drive engagement and build brand credibility in UK audiences.

The Results

• Increased the number of ranking keywords by 218%, growing from 1.1K in January 2023 to 3.5K in January 2024.
• Achieved a 105% boost in organic traffic, with visits rising from 9.7K to 19.9K over 12 months.
• Strengthened SERP feature presence, securing consistent placements in featured snippets, FAQS, and People Also Ask, improving click-through opportunities.
• Recorded a 65% keyword growth between June and December 2023 alone, rising from 2.4K to 3K.
• Enhanced Google Search impressions and engagement metrics by over 30%, supported by improved content quality and the integration of schema markup.
• Increased overall search visibility in the UK market, helping the site emerge as a prominent contender in the hair restoration sector.
• Contributed to reducing paid ad dependency by amplifying organic lead flow, with qualified traffic driven through optimised high-intent content.