Case Study
Design Modo

Service: Penalty Removal Region: USA Sector: IT

Organic traffic increased by
61.79%+
Keyword rankings improved by
86%+
Engagement increased by
90%+
Bounce rate decreased by
14% -

The Mission

Design Modo, a source of a plethora of information and resources for digital designers & developers, with tons of pages talking about all sorts of tips & tricks of the trade, as well as a library of source codes for apps, etc. Design Modo came to us with an apparent partial penalty which had been gradually decaying away at their organic traffic volume month on month. We needed to see what was causing this problem, and fix it ASAP.

What We Did

After in depth research, our team found the root of the penalty was due to Design Modo’s issue was caused by outbound links rather than the usual inbound links. This was an unusual case, but fortunately not hugely complicated to resolve. Hyperlinks were deactivated, a reconsideration request was sent to Google, and a couple weeks later, Google kindly revoked the penalty. The statistics below are what followed Design Modo’s penalty revocation.