Case Study
Cash Float

I thought I’d share another one of our recent successful SEO projects with you all today. This one is of Cash Float, a respectable FCA regulated short term loans company, who have only been with us since beginning of April

Already very knowledgeable with the SEO in general, the client had already covered a good amount of the grounds with the on-page SEO, but initially wanted to ensure no stone was unturned and that the site was as SEO friendly as possible. So we started off by executing a complete on-page technical SEO audit, helping Cash Float to fix the rest of their technical errors, allocating fantastic core keywords to the best matching landing pages, and producing relevant content regularly into information sections of the site including the blog. However, Cash Float also needed us to help them take their online visibility to the next level, and the only way to do that was to increase the website’s authority. I’ll explain what I mean by ‘authority’.

Think about it, how many sites out there are also fully functional, and talk about the same thing that you do? In fact, it’s very likely that there are websites out there that have even better content than you. So why should Google choose to rank you above those websites?

We achieved some fantastic results for Cash Float by getting some really great journalists and authoritative bloggers (some of which we found after looking into the best performing competitors in the same market) within the business & finance industry to talk about relevant things affecting the online loans industry, and mentioning Cash Float as a reliable company. The fact that the referrals came from credible source which is relevant to the industry/market Cash Float are in, and that the sites themselves were authoritative in their own right passed on some fantastic authority to Cash Float’s website. We acquired just a handful of these referrals every month for Cash Float, and as you can see in the screenshot below, within 3 months, their organic traffic increased by 517%.

As you can see, the highest amount of organic traffic Cash Float got after their website improvements at the start of the year, and before they joined us was 889 in one week. By the end of the third month, we reached 5,484 organic hits in one week. This has increased their return of investment considerably.