Case Study
Dental Clinic Birmingham

WhyChoose Dental SEO?

If you want your dental practice to stand out and attract more patients, dental SEO is essential. It’s not just a marketing trend—it’s a proven method to get your practice noticed online and bring in new patients.

Think of dental SEO as a way to make sure that when people search for dental services in your area, they find your practice first. It helps improve your website’s visibility on search engines like Google, so potential patients can easily find you. This increased visibility means more people are likely to visit your website and book appointments.

By focusing on dental SEO, you’re targeting strategies specifically designed for dental practices. This means you can attract the right patients, whether you’re promoting services like Invisalign or other specialised treatments. In short, dental SEO helps you connect with people who are actively searching for dental care, making it a key tool for growing your practice and increasing patient numbers.

The Strategy

• We built high-quality, relevant backlinks that specifically targeted Birmingham-based keywords, enhancing the website’s authority and search engine rankings for local search queries.
• Optimised landing pages by category to improve user navigation for dental services in Birmingham.
• We updated the website’s URL structure to specifically emphasise Birmingham, ensuring that the local area was prominently featured in key URLs.
• We enhanced the user experience by creating a new blog page, providing valuable, informative content that not only engages visitors but also improves the site’s SEO performance.
• We consistently added fresh, relevant content focused on dental services to the website, helping to engage users, improve SEO rankings, and position the clinic as a trusted resource.
• We optimised the meta titles and meta descriptions on all website pages to improve search engine visibility, increase click-through rates, and better align with targeted keywords.
• The website was successfully migrated to the WordPress platform, allowing for improved functionality, easier content management, and better optimisation for SEO strategies.
• Rewrote the dental treatment page content to align with Birmingham ranking keywords and provide more user-friendly information.

The Results

• The website experienced a significant boost in performance, with overall traffic increasing by 176%, driven by targeted SEO strategies that enhanced visibility
• Since partnering with Reposition, the number of ranking keywords for the website increased by an impressive 850%, greatly expanding the site’s visibility across search engines.
• The dental client achieved local top 3 rankings for targeted keywords, with many appearing in the 1st position on Google Maps.
• The majority of targeted keywords began appearing on Google’s first page, significantly improving the website’s visibility and positioning it to attract higher volumes of organic traffic.
• Branded searches grew by 116%, indicating increased awareness and direct searches for the dental client’s brand name.