Case Study
Amro Vantage

Results

Organic traffic increased by
170%+
Keyword ranking improved by
105%+
Content traffic increase by
290%+
Engagement increased by
70%+

The Objectives

Helping Amro Vantage in achieving top organic position for the keyword of ‘student accommodation’, a highly competitive keyword, as well as boosting its domain authority.

Amro Vantage, a student accommodation provider, approached us with a low domain authority and zero keyword visibility, and sought our help to improve visibility for high search volume keywords including ‘student accommodation’.
Google ranks this keyword highly competitive with 40,500 searches per month.
No keywords related to ‘student housing’ or ‘student accommodation’ were ranked for Amro Vantage. Competitors ranked for multiple keywords related to ‘student housing’ and ‘student accommodation’.

The Strategy

To ensure content was related to the target keywords, a keyword analysis and a content analysis were conducted.
Relevant content was created for the website with focussed keywords. The home page content was recreated targeting the focus keyword ‘student accommodation’.
Several structural changes were made to the website to make it more competitive.
On-page and off-page optimisations were conducted to target quick-win opportunities.

The Results

We achieved 3rd organic position for the keyword ‘student accommodation’.
Domain authority increased in month 2 and month 6.
Following content changes, content creation and website structural changes, Amro Vantage went from zero keyword visibility to ranking for 50+ keywords in the first three months.
From month 5 onwards, content-based traffic also started to contribute to overall traffic improvements and lead generation.

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