Case Study
Advanced MP3 Players

Services: SEO Region: UK Sector: E-Commerce

Organic traffic increased by
80%+
Bounce rate decreased by
9%-
Keyword rankings improved by
20%+
Average length per visit increased by
35 seconds

The Mission

Advanced MP3 Players, competing amongst the tech giants approached us with an interesting project. Their aim was to achieve great traffic levels regardless of not having the same sort of budget as the likes of the other big players in their market.

What We Did

Our approach with this project was to “flank the competition” by optimising Advanced MP3 Players for clusters of longer tailed keywords around the very competitive core keywords. This definitely worked in their favour as time went on and Google updated their algorithm to easier semantically index sites’ pages for the more common, longer tailed search terms that are more naturally searched by users. We did this by writing informative content on the sites landing pages, and by increasing the authority of the site in general by building relevant and authoritative links.